Where should a pin link to? Match every pin to the right page

A pin should link to the one page that delivers exactly what the pin promises. Advice and story pins go to a blog post that gives the steps, freebie pins go to the sign-up page for that freebie, and product pins go to that product’s own page. Always add a link, and make it the real address of that page.

This post builds on a video by Rochelle Be, My Top Pinterest Pins That Get Clicks in 2026 (Proven Strategy), where she explains the three places she sends people after they click. We have also drawn on Kate from Simple Pin Media and on Mak from Money With Mak, credited below, and added our own steps and cautions.

Why does the destination matter as much as the pin?

An outbound click is only half the job. The person who taps your pin arrives with an expectation, set by the image and the words they just saw. If the page meets it, they read, save, sign up or buy. If it does not, they go straight back to Pinterest.

In the video, Rochelle says Pinterest notices when visitors bounce back quickly and then shows the pin less. Pinterest has not published how it uses this kind of signal, so treat that as a likely effect rather than a known rule. You do not need it to be true to act on it, though. A visitor who feels misled is lost either way, and a mismatched link is one of the patterns the spam lesson warns about.

So before you choose a link, ask one question: what did this pin promise, and which page keeps that promise in the first screen?

What are the three places a pin can link to?

Almost every pin fits one of three destinations. Pick the one that matches what the pin says.

Your home page, your shop front and your general newsletter page rarely make the list. They make visitors hunt for the thing they came for, and many will not bother.

Advice and story pins: link to the post that delivers

Rochelle finds that blog posts work best for her, and the reasoning applies far beyond her niche. A “how to” or “I tried” pin promises information. Sending that person straight to a sales page feels like a bait and switch. Sending them to a post that answers the question builds trust, and the post can then mention your products where they genuinely help.

• A recipe post for one-pan chicken can link to the pan you use, inside the method.
• A guide to styling open shelves can link to the baskets and brackets in your shop.
• A tutorial on setting up client invoices can link to your software’s free trial at the step where it fits.

This route is slower than a direct product link, because some readers will never reach the product. Rochelle’s view is that more people still end up on product pages this way than by being sent there cold. Whatever the numbers in your niche, the post earns you a reader who knows why the product is useful.

If any of those links are affiliate links, disclose them clearly near the top of the post and near the links themselves. The turning blog posts into pins lesson covers making several pins for one post.

Freebie pins: link to the sign-up page for that freebie

A pin offering a free planner, checklist or mini course should land on a page about that exact freebie, with a short form to get it. Not your newsletter page in general, and not a blog post with the sign-up form buried at the bottom.

• Show the freebie on the page, ideally with the same image as the pin.
• Say plainly what people get and that they are joining your email list, if they are.
• Deliver it straight away, by download or by an email that arrives within minutes.

If the freebie needs an email address, the pin or its description should not pretend otherwise. “Free printable, sent to your inbox” is honest and still works.

Product pins: link to the exact product page

Some pins should go straight to a product, and Rochelle is clear about the condition: the pin itself must make it obvious that it shows something to buy. A clean product photo, the product name and a word such as “shop” or the price set the right expectation. Then a product page is exactly what the visitor wants.

Mak, who sells on Etsy, makes a point many shop owners miss: link the exact listing, not your shop’s home page. Someone who tapped a pin of one phone case and lands on a page of forty products has to start searching again. On the listing itself, they can see the details, read reviews and add it to their basket while they are still interested. If your shop has a separate page or option for the colour shown in the pin, link that.

Mak also suggests linking straight to the checkout for a product. We would not. A pin is often the first time someone has seen your product, and most people want to look at photos, sizes and reviews before they pay. Landing on a payment form is a surprise that does not match the pin, and checkout and cart links can expire, empty or break. The product page is the right destination; let people choose to buy.

How do you make the pin and the page feel like one trail?

Kate from Simple Pin Media describes the goal well: the person who clicks should feel “like they’re following a trail”. The image and words on the pin lead to a page that looks and reads the same, so nobody wonders whether they took a wrong turn.

Her example of the opposite is simple. A pin about using video on Pinterest that lands on a post about growing an email list leaves the visitor sure they are in the wrong place. The topics are related, but the promise is broken.

To keep the trail clear:

• Echo the words. The page’s heading should repeat the promise on the pin, not paraphrase it into something else.
• Echo the picture. Use an image from the page on the pin, or put the pin image on the page.
• Clear the first screen. A pop-up that covers everything before the visitor sees the heading breaks the trail on a phone.
• Point to the part they wanted. If a pin features one dish from a roundup of ten, say so on the pin, for example “One-Pan Chicken + 9 More Easy Dinners”, and make that dish easy to find, such as with a jump link near the top.

Is the link itself right?

Kate lists a missing link as a common mistake: someone designs a great pin, uploads it and forgets the destination. Without one, a pin can earn saves but can never send a visitor to you. Check the link field every time.

Then check what the link actually does:

• Link straight to the real page. No URL shorteners and no redirect chains. Pinterest treats both with suspicion because they hide the destination.
• Use the final address. If a page has moved, link the new address, not the old one that redirects.
• Test it on your phone. Tap the link from the published pin and make sure it loads the right page quickly.
• Claim your website so Pinterest can connect your pins to a site you own. The claim your website lesson shows how.

If you are not sure where a link ends up, a free checker such as a Pinterest link checker shows each hop before the final page.

How should you split pins between the three?

Rochelle suggests roughly 40% blog posts, 30% freebies and 30% products, or 50/30/20, and says to test what suits your niche. That is her own rule of thumb, not a Pinterest number. A recipe site may send nearly everything to posts, while a print shop may send most pins to products. Let the pages you have, and what each pin promises, decide.

Then measure. Look at outbound clicks for each pin in your Pinterest analytics, and at what visitors do on your site afterwards. If a group of pins gets clicks but nobody reads or buys, the problem is usually the match between pin and page, not the pin alone.

Next step: go through your ten most recent pins, open each link on your phone, and check it against the pin’s promise. The claim your website lesson is the place to start if your site is not claimed yet.

Credit: this post builds on My Top Pinterest Pins That Get Clicks in 2026 (Proven Strategy) by Rochelle Be, with ideas from The Pinterest Traffic Strategy Nobody’s Talking About by Simple Pin Media and The Pinterest Strategy That’s Actually Working for Me in 2026 by Money With Mak.